BRAND STORY
Since 2024, Marcel has been part of the Openasia family — a small addition in size, but one led by heart, passion, and a shared commitment to meaningful gastronomy. More than just a restaurant brand, Marcel now embodies Openasia’s vision of crafting purposeful, lifestyle-driven experiences, while continuing to stay true to our roots in warmth, creativity, and culinary excellence.
Established in 2017, Marcel draws inspiration from cherished family gatherings and the timeless flavors of a French grandfather’s kitchen. The name Marcel evokes the warmth of tradition and the nostalgia of family meals, while our locations infuse a fresh, dynamic, and contemporary Saigonese energy into the experience. We seamlessly blend French heritage with a unique Vietnamese twist, crafting dishes with care and dedication. Prepared fresh daily in our central kitchen and bakery, our gourmet offerings celebrate seasonality and freshness.
In Thao Dien, indulge in a relaxed fusion of signature burgers and café dishes, while Calmette pulses with urban energy, focusing on burgers. At Marcel, every bite tells a story of homemade excellence and heartfelt tradition.
MISSION
Our goal is to become Vietnam’s go-to destination for relaxed, high-quality dining – where diverse cultures come together in an inviting yet refined atmosphere to create unforgettable experiences.
VISION
We honor the timeless essence of French cuisine, skillfully infused with the bold and dynamic flavors of Vietnam.
CORE VALUES
With 97% homemade ingredients, we passionately craft dishes that reinvent tradition with a fresh, innovative twist, ensuring a memorable dining experience.
- Craftsmanship – Every dish is made with passion, precision, and 97% homemade ingredients.
- Authenticity – We honor French culinary heritage while embracing bold Vietnamese flavors.
- Innovation – Tradition meets creativity, bringing fresh and exciting dining experiences.
- Community – More than just a restaurant, we create a welcoming space where cultures connect over comforting food.
MARCEL IS WHERE…
EVERY MEAL FEELS LIKE HOME