BRAND STORY
Since 2024, Marcel has been part of the Openasia family, sharing a vision of meaningful, lifestyle-driven gastronomy rooted in warmth, creativity, and culinary excellence.
Founded in 2017, Marcel is inspired by cherished family gatherings and the comforting flavors of a French grandfather’s kitchen. Blending French heritage with a contemporary Saigonese spirit, our dishes are crafted with care and prepared fresh daily, celebrating seasonality and quality.
Each location has its own character: Thảo Điền offers a relaxed café experience alongside signature burgers, Calmette brings an energetic, urban focus on burgers, and our newest Hai Bà Trưng outlet introduces a more vibrant atmosphere — serving burgers, lunch, and after-work cocktails, with ample space for gatherings and events.
At Marcel, every visit is a moment of homemade comfort and shared connection.
MISSION
Our goal is to become Vietnam’s go-to destination for relaxed, high-quality dining – where diverse cultures come together in an inviting yet refined atmosphere to create unforgettable experiences.
VISION
We honor the timeless essence of French cuisine, skillfully infused with the bold and dynamic flavors of Vietnam.
CORE VALUES
With 97% homemade ingredients, we passionately craft dishes that reinvent tradition with a fresh, innovative twist, ensuring a memorable dining experience.
- Craftsmanship – Every dish is made with passion, precision, and 97% homemade ingredients.
- Authenticity – We honor French culinary heritage while embracing bold Vietnamese flavors.
- Innovation – Tradition meets creativity, bringing fresh and exciting dining experiences.
- Community – More than just a restaurant, we create a welcoming space where cultures connect over comforting food.
